International Sales Consulting for B2B Business
In order to maintain its competitiveness and ensure future viability, every company will sooner or later depend on new markets. Special challenges but at the same time lucrative opportunities represent markets abroad. You have decided to increase your turnover through export of your products/services and you plan a market development in Eastern or Western Europe? We help you to discover lucrative markets, to develop an effective market entry strategy and to find suitable business partners.
Plan market entry
For the development of new sales markets in Eastern and Western Europe, we offer small and medium-sized companies individual market entry advice. Market analysis and market selection, competition analysis, export consulting are the main areas of our activity.
We analyze and compile the portfolio of the most interesting potential markets for your products / services, perform analyses of competing companies, and answer important customs, certification and logistics issues. With this procedure, we define the typical market entry barriers for you and support you in overcoming them.
With our services we prepare you optimally for the successful international market entry.
Other countries other manners. Careful planning of international market entry is essential.
Specify international market development strategy
When developing new country markets, the definition of a correct market development strategy is crucial for sustainable success. It determines the company’s market positioning on these markets and defines country-specific marketing tools. This allows a company to establish appropriate relationships to customers, competitors and intermediaries in foreign markets and make adequate decisions in the marketing mix.
We accompany you in the development (adaptation) of a market cultivation strategy and determination of such a marketing mix for respective target markets, which allows maximum exploitation of the market potential.
The following classical instruments are used:
- Product and Assortment Policy: First of all, it is the question of the product benefit and its additional benefit for potential customers in the target market. We research and provide with you detailed information at this point. We also advise you about the product portfolio and product variations that are/could be in demand on your target market.
- Pricing policy: Entering new markets you have also to decide about prices and conditions for your offers in order to exploit the sales potential. We provide you with information on current market prices for defined products or services as well as with recommendations for pricing policy and appropriate terms and conditions.
- Distribution policy: Here, the vertical and horizontal selection of sales channels are to be defined first. We will find out for your the common sales channels on the target market and support you with the design of this marketing tool.
- Communication policy: In particular the redesign / modification of the advertising and sales promotion will be necessary on a new market. We help you to conceive and impelement necessary measures.
New country markets often require new marketing channels. Due to different market conditions as well as language and cultural differences, market cultivation strategies and marketing instruments must be adapted or even redefined.
Start Business Initiation and Business Set-up
When all the relevant market information is available, a market entry strategy and the market entry plan are defined, it is time to devote to customer acquisition.
In us you will find a reliable partner for business initiation in the markets in Eastern and Western Europe. We offer you the generation of qualified leads as well as comprehensive services for the first steps in the business development process.
These services will allow you:
- To contact and to reach your new customers/suppliers in approriate way
- To achieve barrier-free communication
- To avoid missunderstandings
- To save your time
We are thus placing your new business relationships on a solid foundation, which will pay off for the further successful business development.
We put your new business relations on a sound footing. This way we care for the further successful business development.
Our services for business initiation and business set-up
We will be pleased to hold for you preliminary negotiations with potential customers and suppliers. You will receive all the results of the discussion, including our recommendation concerning next steps in writing.
We also offer you the customer and supplier support up to the handling of a first product supply. The service includes primarily contract clarifications, assortment and logistics questions.
If you wish to carry out the first sales / purchasing negotiations on your own, we would be glad to support you with the organization and implementation of B2B discussions in the target country.
We also accompany you on business trips and trade fairs. We support you in obtaining missing current market information and establishing first beneficial contacts.
- Translations of supplier and product information as well as website content in German, English and Russian.
- Support for the establishment of bilingual supply contracts for smooth order processing and delivery.
- Support in the creation of quotations / requests / specifications in the foreign language (English, Russian, German)
Interpreting in business meetings, seminars and presentations in German and Russian.
There is no second chance to leave the first impression. In order to inform and inspire a potential customer, supplier or co-operation partner about your company / assortment in HIS or HER language, we will be pleased to create suitable presentation documents for you.