Online Marketing for websites and online stores
Depending on the business model, target group and goods / services, online marketing could play a major or event the most important role in your marketing mix. So, the right use of online marketing instruments in e-commerce is crucial to business success. With tageted services in online marketing field we care for the succes of your website and your online store.
Online marketing concept is the beginning
Effektive online marketing always requires an online marketing concept as a starting point. Based on your strategy and your goals, we develop a suitable online marketing concept for you. The online marketing concept usually includes the following typical online marketing tools:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEA)
- Conversion Optimisation (CRO)
- Content marketing
- Affiliate Marketing
- Social media marketing
With effective search engine optimisation for better ranking
How good are your products / services to be found in the search engines? What keywords are critical to your success in the online business? And which search engines are worth considering for your offers abroad? Answering these questions is now more important than ever. Answering these questions is more important than ever to achieve your e-commerce and e-business goals.
Für Ihre bessere Platzierung in den gängigen Suchmaschinen planen und realisieren wir folgende SEO-Maßnahmen:
For your prominent placement in the appropriate search engines, we plan and implement the following measures in search engine marketing:
- SEO analysis of your website
- Derivation of required onsite, onpage and offpage optimisation measures
- Onsite and Onpage optimisation
- Keywords planning and keyword mapping
- Creation of landingspages
- Back link analysis
Online marketing concept is the beginning and the guide for marketing activities.
Search engine optimization belongs to the supreme discipline in online marketing.
Added value through good content marketing
To implement your content marketing strategy, we offer you:
- Analysis of the content of your site in English, German and Russian.
- Support in content planning for multilingual websites and online stores.
- Support in creating texts in English, German and Russian for your site.
Optimization opportunities through systematic web analysis
You can only improve what you can measure. Whether you’re looking for more visitors on your website or better conversion rate, you can only influence this data if you conduct a systematic web analysis with defined KPIs.
We offer you the following services for web analysis:
- Definition of KPIs (key performance indicators)
- Website analysis with Google Analtytics
- Creation of reports
- Derivation of recommended measures
User-relevant content is the biggest key to your success.
Webanalyse ist kein Selbstzweck. Nutzen Sie Ihre Erkenntnisse für weitere Optimierungen.